Strata, the brand experience agency within the Strata Group, has strengthened its automotive capabilities with the appointment of Louise Smith as Client Services Director, Automotive. The new role underlines the growing importance of automotive within Strata’s growth strategy and its investment in a specialist division for the sector.
Working alongside Group Head of Automotive, Paul Banham, Louise will lead client services for a portfolio of automotive brands. She will be a central point of contact for clients, ensuring they receive consistent, strategic support from brief through to delivery and helping to sharpen Strata’s automotive proposition.
Louise brings more than 20 years of automotive experience, built predominantly agency side. She has worked across brands including Volvo, BMW and General Motors marques, leading marketing programmes, pan-European campaigns and major product launches which includes the New MINI. Her career has focused on building long-term client partnerships and delivering campaigns that drive measurable results.
“Automotive has been the thread running through my entire career,” said Louise. “I have grown up in this sector, from hands-on marketing through to leading integrated campaigns across multiple brands. Strata already has an incredibly strong foundation in automotive, with an experienced team and a client list that spans some of the most exciting brands in the industry. My focus is on understanding where we can add even more value and creating experiences that deliver real commercial impact for our clients and their retailer networks.”
Louise’s appointment builds on the creation of Strata’s dedicated automotive division in 2024, launched in response to increased demand from a growing client portfolio that includes Polestar, Volvo, Renault Group, OMODA JAECOO and brands within the Stellantis group. Automotive is now one of several strategic pillars being championed by Strata’s senior leadership.
Cole Mulkerrins, CEO of Strata, added: “Louise’s arrival is an important next step in our automotive growth. She combines deep sector knowledge with first-class client service experience and will help deepen relationships with existing clients and ensure Strata is positioned as the agency of choice for automotive brand experiences.”
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Author: Elouise Mugridge
Elouise Mugridge is Group Sales Manager at Event Industry News. With over 14 years’ experience spanning conferences, exhibitions, festivals, and corporate events, she helps brands connect with event professionals through strategic sales and marketing campaigns. Passionate about event technology and industry innovation, Elouise specialises in creating opportunities that raise visibility and build meaningful connections.
