Splash, a leading event marketing platform, has announced an upgraded integration with Marketo that allows marketers to better manage the dynamic nature of events and improve the attendee experience, without losing valuable event data. Splash has also joined LaunchPoint by Marketo, an Adobe company, as part of the Innovate partner program, giving the company the ability to develop best-in-class solutions for Marketo users to efficiently manage the entire event lifecycle within their existing marketing technology infrastructure.

From day one, Splash has been focused on enabling brands to easily scale event experiences that deliver marketing and business impact. By integrating Splash and Marketo, companies can scale their event programs with pre-approved templates and efficient workflows and make smarter event decisions based on behavioral and historical marketing data. Companies can also consistently capture and sync event data in real-time and drive action as event data is effortlessly shared across teams.

“This enhanced integration allows Marketo customers to scale company events and to enable seamless collaboration between teams,” said Ben Hindman, CEO and Co-founder of Splash. “Capturing deep event data, streamlining event workflows, and enabling immediate action on event interactions have always been core to what Splash is about. We’re very excited that this enhanced Marketo integration will help marketers automate and drive more efficient event workflows.”

“Our collaboration with Splash enables companies to offer seamless on-brand events at scale with integrated data, and fluid workflows,” said Shai Alfandary, global head of ISVs and LaunchPoint by Marketo ecosystem, Adobe.

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“With the new integration, we’d have the ability to automate Marketo program creation and connect it with a Splash event and our CRM in real-time,” said Brian Rogers, Integrated Marketing Team Lead at Pluralsight. “As we scale our events program, this automation will allow our field team to focus on what really matters: the entire guest experience.’

Splash will be exhibiting at Adobe Summit next week to show the integration in-action. Visit them at booth 183.

Adam is the co-founder and editor of www.eventindustrynews.com Adam, a technology evangelist also organises Event Tech Live, Europe’s only show dedicated to event technology and the Event Technology Awards. Both events take place in November, London.