Global tech influencers got together in Surrey in December, for the highly anticipated unveiling of the OnePlus 6T McLaren Edition. Sparq created bespoke branded installations, signage and creative builds for the exclusive launch based around the concept ‘salute to speed’.

The premium event marked the launch of the new OnePlus 6T McLaren edition phone. The handset not only boasts attributes such as speed and high-power performance, it benefits from superior 10GB RAM technology. 

A launch event for the two renowned global brands called for something extraordinary. Sparq worked in partnership with OnePlus to create bespoke branded installations and signage to complement the venue. It was crucial guests were completely immersed in the event, with the signage and branding vital in drumming up anticipation and excitement around the new device and partnership.

The premium experience began right from the very moment guests stepped through the doors. Dynamic signage and branding took guests on a journey of discovery right from reception through the tunnel, before arriving at the main auditorium for a series of keynotes. The exclusive unboxing session followed, which took the experience to the next level with personalised stations for each of the VIPs.

The journey didn’t stop there. A dual-branded pit stop provided a personalised photo op, and a chance for the guests to try their hand at pit stop duties. There were also multiple builds in the form of product displays and personalised lockers packed with exclusive merchandise for the guests to unlock.

Rob Morrison, Client Director at Sparq, explained: “The bringing together of these two prestigious brands for the 6T launch naturally called for an amazing event, that would cause a stir around the new product and partnership. Our job was to complement the venue with branding that completely immersed the guests in the experience.”

A spokesperson from OnePlus, commented: “We approached Sparq for this launch because of the team’s creativity and flexibility when it came to the branding and signage. We already had a fantastic venue and we knew that Sparq’s creative would help tell the story of the launch, and seamlessly guide our guests through the event before the big unveil of the new phone. The print and signage looked fantastic and the feedback we received from our guests was excellent.”

For more information about Sparq, please visit sparq.live or call 0370 606 1100.

Adam is the co-founder and editor of www.eventindustrynews.com Adam, a technology evangelist also organises Event Tech Live, Europe’s only show dedicated to event technology and the Event Technology Awards. Both events take place in November, London.