Sisters are doing it for themselves…


Sister companies identilam and ID&C both supplied the prestigious Polo in the Park, ran by Sportsgate.  

We discussed with Sportgate’s Operations Director, Simon, the outcome of combining both brands, how providing accreditation as well as software worked for them and how we can improve to create a more bespoke package based on their unique needs.  

Build Phase  

For the duration of the 2-week build, an ID&C barcoded wristband was issued to scan in and out of site. The coordination of staff in vehicles, entrances/exits and pedestrians made this time-consuming owed to the number of readers onsite.  

Solution – identilam and ID&C will provide RFID wristbands that would be readable at a faster rate. And with the launch of identilam’s new app – which can read barcodes via a smartphone camera – coordination becomes much simpler.  

Wristbands for the construction teams understandably get dirty, with the entire production process across 3 weeks or more.  

Solution – Bamboo wristbands have natural antibacterial properties and are also more durable than the paper wristbands. Sustainable bamboo wristbands from ID&C for the build and break teams next year would be advantageous.  


A fabric and paper wristband with various levels of access control were a similar colour, Polo in Park’s hospitality team overlooked this although different in textile.  

Solution – With identilam and ID&C have an inhouse Artwork Studio where we house customer legacy files, preventing duplicate colours or artwork for access control levels and security.  

During the Event 

Due to the number of stakeholders and suppliers sending multiples of ever-changing data, a CSV file had to be reuploaded numerous times. This slowed things down and was clunky when coordinating production teams in and out.  

Solution – For next year we are suggesting that numerous suppliers can input details via identilam’s integration partners registration system to make the event run more efficiently.  


“The whole accreditation was a success… There’s room for change, but as a starter for 10, we’ve been using ID&C for a while and with identilam I think it’s great” Simon says.  

At identilam and ID&C, we pride ourselves on how we strive to be better, and to do more for our customers.  

Each event is completely bespoke, and we treat it as such.  

Feedback from events like this is vital to development and innovation.  

It’s because of this that we already have improved tools and solutions in place to enhance and ensure the smooth running of events such as Polo in the Park.  

This is where we learn to better tailor each individual event and their dynamic needs. 

Request free samples, download our brochures or book a demo with our accommodating teams. | 


Adam Parry
Author: Adam Parry

Adam is the co-founder and editor of Adam, a technology evangelist also organises Event Tech Live, Europe’s only show dedicated to event technology and the Event Technology Awards. Both events take place in November, London.

This site uses Akismet to reduce spam. Learn how your comment data is processed.