With less than a month to go until The Showman’s Show 2019 returns to Newbury Showground on 16th-17th October, organiser Lance Show & Publications Limited has announced that this year’s event is promising an incredibly strong contingent of international exhibitors who’ll be launching products that are new to the UK market. 

From a welfare perspective, there’s the innovative new Lapee, which has been created specifically for the female market. The new design utilises the same manufacturing process as the traditional grey kros urinal, ensuring that it can be transported, maintained and cleaned in the same way. It is also stackable, to reduce carbon emissions due to transportation. In its first season, Lapee has been adopted by all largest festivals in Denmark, including Roskilde and made inroads into the French and Norwegian markets.  

Another exciting launch in this field comes from Hungarian-based Continest and Dutch company, MSS International B.V., which have collaborated to produce the Wet Cell. This is a sanitation unit that combines toilets, sinks and showers and can be connected to the 10 and/or 20-foot foldable containers of Continest, or used as a separate, standalone sanitation unit or a block of units. 

From a production perspective, Kultour, the German manufacturer and European market leader of mobile hydraulic stages is set to showcase two stages from the smartStage product family; the smartStage 120: the modern 12x10m all-round mobile stage and the smartStage 27: a more compact choice. 

Commenting on Kultour GmbH’s decision to exhibit at The Showman’s Show 2019, Hans von Burkersroda, CEO, said: “We know that the UK has one of the biggest and expanding stage markets in Europe. Our goal is to convince UK providers of the construction, quality and reliability of our hydraulic stage programme. We’re looking to test the British market and would be happy to find new customers. It is very important to have products in the market that offer huge savings in time, costs and personnel when building stages. Using a smartStage saves more than 90% of the time and personnel resources compared with a modular system.”

In addition, Mobile Locker has announced its entry into the UK market, with a, yet to be disclosed, local partner. It follows a period of significant expansion across Europe after recent partnerships in both Switzerland and Poland.

Commenting on the move into the UK event market, Jef Van Hyfte, founder and director of the company, said: “The UK has an exuberant festival scene and we believe our product has great potential here. It was always our dream to be able to cater to this market, but we needed a strong local base to service the UK. Hence, we are very excited to finally introduce our products here thanks to this new partnership.”

Joining them will be generator company, AEM Spain; Ireland’s Future Ticketing; toilets from Italian company Homleg; flooring products from American based Signature Systems; Dutch furniture manufacturers Veda Event Products and Mebu and US based, marquee manufacturer, Anchor Industries.

Commenting on the influx of international exhibitors, event director, Johnny Lance said: “We’ve always had a strong representation of exhibitors and visitors from overseas. A quick look at the international flags that we fly at the show’s entrance – we fly one for every nationality represented at the show each year – demonstrates that! What’s interesting for 2019 is that we’re attracting exhibitors who are either new to the exhibition or are looking to launch products to the UK market. For me, that underlines the important role that The Showman’s Show plays within the event industry. “

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Molly joined the editorial team in March 2019. She has several years’ experience working in broadcast and journalism, as well as marketing and PR. Past experience includes working for the BBC and independent publishing houses. If you have a story you think Molly might be interested in, please email: molly@eventindustrynews.com