James Dixon speaks with Penny Banks, Creative Director at GES, about the launch of Show Ready – The Edit, a curated range of four modular exhibition designs (Khan, Luter, Vico, Rho) aimed at the 30–50 sqm exhibition stand sweet spot.
The episode covers the product’s circular design principles, recycled materials and integrated LED flooring, plus faster builds, configurable layouts and operational benefits for exhibitors and show organisers.
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Author: Adam Parry
Adam is the co-founder and editor of www.eventindustrynews.com Adam, a technology evangelist also organises Event Tech Live, Europe’s only show dedicated to event technology and the Event Technology Awards. Both events take place in November, London.
