Shepard and have announced tecCONNECT, a joint-venture solution that integrates digital platforms to solve challenges of siloed information, manual processes, and data redundancy specific to the events industry. Under the partnership, Shepard will combine their leading expertise in events and event technology with’s advanced platform integration solution and tailored service infrastructure. is a flexible integration platform that connects multiple cloud applications, currently offering comprehensive integrations between nearly 200 applications including real-time data syncs across platforms and automated workflows across tools. Their current integrations span a wide-variety of technologies not exclusive to the events industry, including marketing technology, CRM databases, financial systems, mobile apps, and other tools used frequently in the event planning process. Two key features set tecCONNECT apart from similar solutions: it does not store customer data and there is zero cost for technology companies to join.

tecCONNECT is a smart blend of the two services. When engaged, the launch of an account starts with the client receiving professional services that define business needs and identify unique digital ecosystems. Following the consultation, tecCONNECT outlines the best-of-breed cloud tools needed for success, and then establishes and maintains integrations and automations.

For Shepard, tecCONNECT is a large step towards their continued strategy to provide dynamic solutions that create the best in event participant experience. For, this partnership aligns with their strategy of growing new segments of technology, and further enables their vision of creating a more personalised and connected world.


“Our partnership with is an important layer in empowering our customers to harness, understand, and put their data to work. What makes so powerful is that they currently offer integrations far beyond just event technology, which will ensure that we’re capturing every touchpoint of data in the ecosystem,” says Cory Smith, vice president strategic services.

“We are excited to embark on this journey with Shepard. Considering the vast amount of events-driven data in our digitally-minded world, it is surprising how few solutions are currently in place to help organisers connect their technologies. The platform solves problems of siloed information and tedious manual processes which ultimately enables advanced personalisation, better collaboration, and increased time efficiency,” says founder and CEO, Niko Nelissen.

Adam is the co-founder and editor of Adam, a technology evangelist also organises Event Tech Live, Europe’s only show dedicated to event technology and the Event Technology Awards. Both events take place in November, London.