WRG, the live and experiential division of The Creative Engagement Group, has won a major project to support print technology brand Ricoh’s presence at the print and media show, drupa 2020. The brief involves designing and building Ricoh’s physical presence at the event as well as creating and designing a multi-channel campaign to promote the stand and a campaign that will also be used for Ricoh’s global production print communications for the next four years.
WRG’s integrated approach – and having all services under one-roof – played a key role in the agency securing the project.
John Blyth, Marketing and Communications Manager, Commercial and Industrial Printing Group, at Ricoh Europe said: “WRG retained this project with a bold design and campaign direction which perfectly tapped into the confidence we have in our market-leading products and services. We’re delighted to work with them again given drupa 2020 is so strategically important in how we work with our clients and partners on their future print journeys.”
Ricoh first partnered with WRG for IPEX in 2010 and engaged the agency for its presence at drupa in 2012 and 2016. WRG’s work for Ricoh’s presence at drupa 2020 will build upon the ‘Open New Worlds’ messaging, framing and communications platform first revealed at drupa 2016, taking the campaign to the next level.
Ben Atherton, Group Client Engagement Director at WRG, said: “Increasingly, clients want an integrated approach to solving their communications challenges and everyone on the team at WRG worked with that in mind when creating our response to Ricoh’s brief. The insight, strong experiential design and messages will strongly resonate with Ricoh’s audience and really make an impact at the show and beyond.”
Drupa is the world’s largest print and media show. Pre-show communications materials for Ricoh will go live in the marketplace in late 2019, with the bulk of activity commencing Q1 2020 ahead of drupa which takes place June 16-26 at the Messe, Dusseldorf.