Ricoh Arena has joined forces with a global manufacturer of wellbeing products to host seven of its events throughout 2019, with Strictly Come Dancing’s Kristina Rihanoff and Rugby World Cup winner Ben Cohen set to feature.

Forever Living – which make and sell nutrient-rich products for the personal care, skincare, sports and nutrition and weight management markets – is holding bi-monthly Success Express conferences inside Ricoh Arena’s 6,000-square-metre Ericsson Indoor Arena.

Each Success Express event attracts around 1,000 distributors of Forever Living’s aloe vera products from across the UK.

The events include a range of workshops to develop product knowledge, and tips from top distributors on how they’ve gone about growing their own Forever Living business.

Helen Bee, Head of Events at Forever Living, said: “Our business owners travel from all over the country to attend so a central location with excellent road and rail links is vital for us, and Ricoh Arena ticks those boxes.

“When you hold these types of events frequently, in our case bi-monthly, creativity is key both visually and in terms of programme content in order to maintain strong attendance and engagement levels.

“The events are one-day shows where we look to recognise successful business owners, as well as providing inspiration and training to our network – so there are a lot of moving parts to co-ordinate in a short space of time to ensure we are maximising the space.

“We’re expecting more than 7,000 people to attend our events at Ricoh Arena this year, and look forward to working with the venue to deliver bespoke events throughout the year.”

Jenni Ford is Head of Sales at Ricoh Arena, and highlighted the significance of the deal with Forever Living.

She added: “Ricoh Arena is an events incubator that helps shows to grow over time, so we are thrilled to be working closely with Forever Living on developing their range of events.

“We hosted several of their successful shows here last year which underlined the potential for future growth.

“By combining our dedicated event service team, the central location of the venue, and leading digital facilities, we believe we have the foundations in place to help Forever Living towards another successful year.”

Adam is the co-founder and editor of www.eventindustrynews.com Adam, a technology evangelist also organises Event Tech Live, Europe’s only show dedicated to event technology and the Event Technology Awards. Both events take place in November, London.