Rhiannon Williams joins senior team at Zafferano


Zafferano, the award-winning caterer, has expanded its management team with the appointment of Rhiannon Williams as sales director.

Rhiannon brings with her rich experience from London’s lively event scene having recently spent five years as event sales director at Create part of the Concerto Group, as well as previous roles with luxury hospitality brands Coworth Park and The Lanesborough. As sales director at Zafferano, Rhiannon will be responsible for continuing to develop the company’s reach with the brands and corporate clients, while also developing relationships with London’s unique and landmark venues and ancillary partners.

Rhiannon Williams comments: “I’ve admired Zafferano for some time and I’m delighted to be joining Julian and the team as the company goes from strength to strength. I am looking forward to bringing my skills and contacts together and helping with the development of Zafferano as London’s go-to event caterer and planner.”

Managing Director of Zafferano, Julian Saipe comments: “We are delighted to welcome Rhiannon to Zafferano ’s senior management team. We know that she will do a fabulous job overseeing sales activity and in really driving home our relationships with our partner venues.”


Zafferano is one of the UK’s most creative event caterers with a longstanding customer base from the world of performance arts and discreet private clients. The privately owned company regularly caters for high profile events in the capital’s museum and landmark venues.

Adam is the co-founder and editor of www.eventindustrynews.com Adam, a technology evangelist also organises Event Tech Live, Europe’s only show dedicated to event technology and the Event Technology Awards. Both events take place in November, London.