Red Bull enlists Evolution Dome structures at Crankworx Festival

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Evolution Dome, and its New Zealand-based partner, Air Space Structures, worked with energy drink giant Red Bull as part of a brand activation for one of the world’s largest mountain biking festivals earlier this month.

Crankworx Festival took place at Skyline Rotorua in New Zealand from March 1-8, bringing together the best mountain bike athletes to compete in elite-level competitions in a variety of disciplines.

Red Bull were looking for a solution for its athlete zone area at Crankworx and got in touch with Air Space Structures, who provided a 15m x 6m Airoof structure which was given Red Bull branding, for the duration of the competition.

Martin Avard, Director of Air Space Structures commented: “It was a great event for us, and to work with a brand such as Red Bull is fantastic. As a client they were very happy with the look of the structure.

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“We showed our flexibility as they had originally planned to have one of the walls removed for event access but then had a last-minute change, which involved installing the wall panel after the structure had already been inflated.”

Oliver Hicks, Red Bull NZ Sports marketing manager, said: “We were looking for a solution to help with our Red Bull Athlete lounge activation at Crankworx Rotorua and Air Space Structures fitted the bill perfectly. They took the venue admin and pre-planning out of our hands and when we arrived on-site to pack in, it was all ready and set-up. We would be open to using Air Space Structures again at future events.”

Adam is the co-founder and editor of www.eventindustrynews.com Adam, a technology evangelist also organises Event Tech Live, Europe’s only show dedicated to event technology and the Event Technology Awards. Both events take place in November, London.