Recording from Universal Live’s base in Bradford, Yorkshire, was commercial director, Neil Clappison. Alongside him was Jason Cardy, the event director at Capita Travel and Events. Universal Live is a technical event production company while Capita Travel and Events is a travel management company. Together, the two professionals were able to use their combined experience to discuss the client-supplier relationship in the event industry.
Reviewing the long-standing partnership that Universal Live and Capita Travel and Events have had, the two event professionals explore the supplier chain when planning events.
“It’s a ‘one-team-approach’ all the way,” Jason said, describing his opinion on how clients and suppliers should plan the events. He stated that both clients and suppliers alike should be open with each other when discussing the pitch.
Agreeing with this, Neil said one company won’t be experts in every facet of planning events: some may be proficient in event management, another in production. It is, therefore, important to recognise this and bring in different partners to help create the event that the client wants.
Listen to the podcast to learn how Capita Travel and Events and Universal Live approach clients’ pitches, budgets and negotiations.
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