Podcast: The State of the Experience Industry


This week’s episode welcomes Rachel Butler, head of marketing and brand communications at Marble LDN; an award-winning live experience agency with a heritage steeped in festivals, music and the arts.
Rachel and I discuss the company’s recent report – The State of the Experience Industry.
In an industry that’s constantly evolving and, in a few short decades, has totally transformed, the report covers what an experience is, how it plays a role in a marketing strategy and how corporates and business value live experience.
But, what will experiences look like in the future? Buyer’s predict that sustainability and technology will shape things to come – with AR and VR both playing key roles.
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