Based in London and founded in 2016, Esports Insider is a business news site, agency, media and events company. Joining me this week is Sam Cooke, managing director and co-founder.
In this episode, Sam and I discussed the explosion of e-sports. E-sports attracts huge audiences which presents major brands with high-impact sponsorship opportunities but, they are currently missing out.
It’s a challenge for the e-sports community to convince brands of the return on marketing investment. Sam hinted that one of the objections to overcome is the misconception that the audience is a certain narrow demographic, when in fact, it’s much wider than you may think.
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Author: Sam Hyland
Sam is the assistant content manager for Event Industry News (EIN). Sam is involved in publishing news stories, videos and podcasts. Sam also collates the latest stories for the EIN e-newsletter. If you have a press release or story you think we might be interested to know about please email editor@eventindustrynews.com
