Spawned from the UK’s first guerrilla marketing agency Buddha’s experience with/onus on projections, disruption and PR stunts and his military background, Mark Evans launched Kommando Experiential Marketing in 2000.
Committed to pushing against the traditional advertising/marketing tide, Kommando moved into the digital space and saw the tide change with social media.
The group of companies that sit under its umbrella, including Nomadix Media, research and develop tech for brand development and for rethinking/adapting the experiential space.
In this episode Mark talks about setting the company up, his Buddha background and beyond, going on to highlight Halo, a new product incorporating facial detection, which can be added to any screen/camera set up to provide public or personalised messaging to key locations in a venue or event.
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Author: Adam Parry
Adam is the co-founder and editor of www.eventindustrynews.com Adam, a technology evangelist also organises Event Tech Live, Europe’s only show dedicated to event technology and the Event Technology Awards. Both events take place in November, London.
