Joining James on our weekly podcast was Event Resources Group’s director, Kevin Waters. Kevin entered the event industry in 1992 when he started his own agency and has since been a board member for the International Live Events Association (ILEA). He is now the director of event consultancy firm, Event Resources Group.

Here, he discussed the various training and qualifications we can now receive within the event industry.

“Never dry”, the event industry is constantly evolving, with new techniques, practices and technologies being introduced all the time. Various training courses within the industry may help professionals from being left behind.

However, is there such a thing as ‘over-education’? Should those hoping to gain entry into the event industry focus on work-based education rather than classroom-based?

The event industry is no longer focused on hosting a repetition of conferences or parties; it endeavours to move audiences’ emotions to create memorable experiences. Professionals hosting the same, tired events each year fail to understand the value of “spectacular” events and will, therefore, be overshadowed by “specialists”.

Kevin believes that event professionals, especially those just starting out, should “cherry-pick” courses and training sessions and follow a specific line of education to give themselves an edge over their colleagues. Broad-scale event training courses may produce a conveyer belt of generic event professionals with no distinctive knowledge, experience or ability.

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Molly joined the editorial team in March 2019. She has several years’ experience working in broadcast and journalism, as well as marketing and PR. Past experience includes working for the BBC and independent publishing houses. If you have a story you think Molly might be interested in, please email: