The Event Industry News Podcast once again goes trans-Atlantic for this week’s episode, as host James Dickson links up with CEO of INVNT, Scott Cullather.
Scott launched INVNT in 2008 with a clearly defined ambition to create a global agency that would deliver innovative and dynamic events for the world’s leading brands.
Ten years on – and having just opened the company’s Singapore office – Scott talks about that way he and his colleagues went about pitching to potential clients as a new agency. Having established an early reputation as creative thinkers who were prepared to take risks and explore new ideas, Scott also talks about how he retains that attitude whilst also balancing the business need for consistency of practice.
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