Joining the Event Industry News podcast this week is Evvnt founder Richard Green.

Richard linked up with host James Dickson from his base in LA to talk about the growth of Evvnt and the way in which search engines – particularly Google – have shaped the way marketers promote events.

During the chat, Richard analyses the way in which event promoters post their online listings, highlighting some of the best and worse examples and explaining why the wording of event listings is vital to their success.

Adam is the co-founder and editor of www.eventindustrynews.com Adam, a technology evangelist also organises Event Tech Live, Europe’s only show dedicated to event technology and the Event Technology Awards. Both events take place in November, London.