On this week’s podcast, we discussed how podcasts can benefit live events. Offering their expertise on the subject was Cvent’s marketing manager, Brooke Gracey, and team lead, Cody Liskh from their offices in Portland, Oregon.
As hosts of the How Great Events Happen podcast, Brooke and Cody were able to offer our podcast host, James Dickson, invaluable advice on how to use podcasts for events.
Podcasts are useful for event professionals to broaden their scope of expertise and knowledge. They are also convenient, accessible and not restricted by time or location – they can be listened to anytime, anywhere!
Technological advancements have been such that digital content can be created easily and inexpensively. Easily produced, Podcasts are beneficial for creating or expanding the topics of conversation out in the industry, offering professionals otherwise inaccessible information/education.
Additionally, podcasts are an added platform to market events: professionals can easily use them to “tease” content out of plug their events. Post-event, podcasts can keep the momentum of engagement going, offering guests a platform to express their comments, keep updated with event information and find content from the event itself.
Offering her advice to professionals who may seem hesitant to launching a podcast, Brooke said, “Go for it. See what the audience likes and use those learnings for when you do your next season.”
Cody agreed: “It’s really interesting to analyse what we think our audience wants to listen to and what our audience actually wants to listen to.”
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Author: Molly Hookings
Molly joined the editorial team in March 2019. She has several years’ experience working in broadcast and journalism, as well as marketing and PR. Past experience includes working for the BBC and independent publishing houses. If you have a story you think Molly might be interested in, please email: molly@eventindustrynews.com
