Yaw Owusu, executive manager at Playmaker Group (PMG), has curated the Liverpool International Music Festival (LIMF) since 2013.
Typically focused in Sefton Park, Covid 19’s impact on the city’s celebrated portfolio for live music has seen a telling switch in LIMF’s structure for 2022. This episode is the story of a festival working for its surrounds, for its community – fans, artists and promoters.
Recorded two weeks ahead of the event, Yaw discusses how, coming off the pandemic, with Liverpool venues suffering, LIMF model 2022 is moving indoors – delivering a cultural tour of the city and making sure venues “get the fair end of the stick”.
In a fascinating 40 minutes Yaw talks inclusivity, logos and theming the event around Liverpool’s huge appetite for music.
This year the theme, and the formula for his longlist of potential players, is Power To The People & Purpose – a mission Yaw fully explained to performers so they can play a full part in its delivery.
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Author: Adam Parry
Adam is the co-founder and editor of www.eventindustrynews.com Adam, a technology evangelist also organises Event Tech Live, Europe’s only show dedicated to event technology and the Event Technology Awards. Both events take place in November, London.
