Noonah and Fuse deliver an immersive McDonalds festival experience


Noonah and Fuse have partnered up for the fourth year in a row to deliver an engaging McDonalds experience at festivals this summer. 

Festival-goers enter a McNuggets maze, snap photos with giant McNuggets and share from the ‘Sharebox’ before receiving their free McNuggets.

Determined to beat the previous year’s serves of 88,000 McFlurrys, this McNuggets experience is set to delight festival-goers and generate brand love for McDonalds via brand exposure and interactions. 

Noonah’s tech means that fans can download AR lenses to capture and share branded content from their own device. They also have the opportunity to capture upside-down 360-degree videos live at the festival which are then instantly shared to social with McDonalds messaging and branding, driving social reach. 


Touring festivals across the country from Wireless to Sundown, fans across the country will get the chance to join the experience and capture their McNuggets Tour moment.

Matt Franks, CEO of Noonah, said: “This year we are engaging music fans in the queue line as well as the main experience and the number of festival-goers participating is off the scale. Retaining Fuse and McDonalds for another multi-year campaign is a huge testament to our creative and production teams – nailing the brief and bringing McNuggets to life at UK festivals.”

Molly joined the editorial team in March 2019. She has several years’ experience working in broadcast and journalism, as well as marketing and PR. Past experience includes working for the BBC and independent publishing houses. If you have a story you think Molly might be interested in, please email: