Experiential marketing agency, N2O, has expanded its creative team with the appointment of creative director, Steven Workman, art director, Jeff Witek, and senior strategist, Alice Waterman-Hale.

With over 20 years in experiential marketing, including stints at RPM and iD Experiential, Steven Workman brings a wealth of experience and industry insight to N2O.

The hiring of a third creative director will bolster the creative capacity of the award-winning agency, allowing N2O to deepen its commitment to delivering creative-led campaigns.

Nigel Clifton, head of creative at N2O, said: “Steven has a wonderful ability to lead, mentor and inspire, which is going to make an impact not just in the Creative team, but across the whole agency and with our clients too. His tireless search for new creative and strategic avenues will help us deliver even more fantastic consumer-facing brand experiences.”

With five years as creative director at OglivyAction, Jeff Witek has helped to deliver award-winning campaigns for brands including Nestlé, Coca-Cola and Gillette – a great fit for N2O’s family of clients, which includes major UK retailers and consumer brands.

Commenting on Jeff’s appointment, Clifton said: “With Jeff’s support, we plan to continue creating campaign ideas that challenge and inspire. I know he’ll help the team to continually push boundaries so that we always excite our clients.”

The highly experienced Alice Waterman-Hale will use consumer insight and strategic thinking to shape the work of N2O’s creative team. With over five years as a senior strategist, she has a proven track record in understanding both consumer mindset and client objectives.

Clifton continued: “Alice is a truly unconventional thinker. She challenges everything and looks at things from every angle – which is the only way to really understand consumers. She’s one of those rare minds who can bring together rigorous research and unfettered creative thinking, with invaluable results.”

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Molly joined the editorial team in March 2019. She has several years’ experience working in broadcast and journalism, as well as marketing and PR. Past experience includes working for the BBC and independent publishing houses. If you have a story you think Molly might be interested in, please email: molly@eventindustrynews.com