Exposure Analytics are rolling out their new 4G battery operated sensors this year so more brands and agencies can benefit from detailed analytics to evaluate events and activities.
Used last year at the Goodwood Festival of Speed, the sensors capture information about how many people pass by a location, how many people stop, and how long for. This information is invaluable to festival organisers, event managers, sponsors, and brands with a presence at an event. The rollout of 4G battery operated sensors means that there’s no barrier to where they can be deployed. The sensors detect wifi beacons from mobile phones (anonymously – they don’t collect any personal data) and build a picture of engagement with a physical event, stand or activation.
“As experiential marketing becomes more prevalent and budgets increase, the need to calculate the return on experience is growing,” said Rob Murdoch, Sales Director at Exposure Analytics. “We’re working with a wider range of clients than ever before, right around the world. We can give them an increasingly sophisticated analysis of their activities. We were in Dubai recently with Phillips at a big exhibition and their team used our data each morning to assess the impact of their stand and make any changes necessary based on what they had learned. This year we’re working at motor shows, sporting events, in shopping centres and at large scale exhibitions and events with the new sensors.”
Exposure Analytics works with experiential agencies including TRO, XYZ, and Imagination on behalf of their clients and for a number of motor manufacturers, tech companies, sports retailers and others to evaluate their events, activations, exhibitions and more.