mci group opens a creative technology studio in Brazil

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mci group, a global next-gen platform for marketing innovation and breakthrough communication in the digital age, expands its creative technology solutions offer by the entry of the Dorier agency to the Brazilian market. The new branch is a tech and systems company specialising in virtual events technology, digital experiences activations and integrations, 3D and AR modelling, XR studio, volumetric video capturing, NFT systems, and solutions developed explicitly for engaging audiences in a hybrid format.

Dorier did projects for Oculus and Microsoft, focusing on optimising experiences for the hybrid event’s format. Company specialists also worked with global group technologies like the Quasar platform. Solutions provided by the brand are compatible with new media formats such as metaverse. Having its own real-world augmented reality modelling studio, Dorier collaborated with clients on building digital extensions on web 3.0, for example, Blockchain.

Dorier Brazil will be led by Ney Neto, an innovation management professional with experience in product development for event tech area startups. For 18 years, Ney worked in events and marketing agencies with large corporate clients. He was the Innovation Director of Campus Party, the President of the Brazilian chapter of Meetings Professional International. He served as the Business Development and Innovation Director at the MCI agency, bringing pioneering technologies to the Brazilian market.

Ney Neto, Dorier Brazil General Director, explains: “Within the fast-developing universe of digital activations and events, metaverse and augmented reality; we see many opportunities for Latin America. We want to contribute to the evolution of the event tech industry in our region. With Dorier’s global expertise, we will manage to bring leading-edge technologies, services and digital intelligence to the majority of our projects”.

Sebastien Tondeur, mci group Chief Executive Officer, says: “With the rapid demand for technologies and the digital transformation in community building, we see a favourable moment for expanding Dorier’s presence in Latin America. Brazilian customers who already work with the company in the United States, Tokyo, Singapore, and Geneva, now have another point of support to carry out international broadcasts globally connecting studios and technologies all over the world”.

Adam Parry
Author: Adam Parry

Adam is the co-founder and editor of www.eventindustrynews.com Adam, a technology evangelist also organises Event Tech Live, Europe’s only show dedicated to event technology and the Event Technology Awards. Both events take place in November, London.

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