Max Fellows, Director of Client Services at MCI Experiences will be presenting his lecture on ‘Designing The Participant Journey’ on Monday 8th October as part of the University of Westminster’s Event Design Open Lecture Series. The talk will be taking place at 5pm at the Marylebone campus opposite Madame Tussauds. In his session Max will be talking about how a successful event is one that engages participants in myriad ways. This session demonstrates how design elements can contribute to greater engagement by participants.  Max considers how demographics and differing audience types impact the design of the experience.

MCI Experiences is a newly formed division within the global events agency of Geneva based MCI Group. MCI is truly global with 60 offices covering the world. The new division is on a mission to create a more interesting, more innovative and more positive future for experiences. Trust, quality and collaboration are core to their culture. They embrace change and are courageous in risk-taking.

The School of Architecture and Cities is hosting the Event Design – Open Lecture Series on most Monday evenings during the autumn term. Register for free on Eventbrite for any of the sessions: search Event Design Open Lecture series. The initiative is being supported by the International Live Events Association’s UK Chapter and the Event Marketing Association.

Register for Max Fellows’ session on Monday 8th October here:


Adam is the co-founder and editor of Adam, a technology evangelist also organises Event Tech Live, Europe’s only show dedicated to event technology and the Event Technology Awards. Both events take place in November, London.