MCI, a global meetings, events, conferences and association solutions company, has recently enhanced its advisory capacity and value proposition for corporations to better activate clients’ brands through technology and people engagement touchpoints.
Within the last three decades, MCI experts all over the world have gained valuable insights, experience and knowledge in brand activation, revenue generation, managing complex risk and bringing audiences together.
As an established trusted client partner, MCI brings experience, digital, marketing and data disciplines together to focus on the strategic aspect of partnerships with clients. This includes unlocking customer engagement and brand strategies, creating and delivering go-to-market models, developing business ecosystems that take into account all key stakeholders, providing digital storytelling and ideas.
Oscar Cerezales, current COO Asia Pacific at MCI, based in Singapore, leads the opportunity to face the challenges of 4th Industrial Revolution as Global Executive Vice President Corporate Division. He is an expert in the international meetings and events industry, having worked for MCI for more than 10 years across three different markets on three different continents.
At his new position, Oscar is responsible for corporate brand operations, assessing their potential and recommending solutions to drive growth and innovate business models. Drawing on MCI’s global network of expertise, he ensures that brands are leveraging their potential to generate revenue, be agile, future-focused and competitive.
He said: “Today, the world is at a strategic inflexion point where technology enables and serves human interactions building multi-generational and multi-cultural audiences. Offline and online communities have mixed up. As a result, many industries are in need to think globally but act locally.
“A multi-disciplinal approach can be a big game-changer here. At MCI, we provide our clients with strategic insights to unlock and harness the power of people. We also incorporate digitisation in our array of services and apply creative and innovative thinking to turn international standards of excellence into local successes”.
Sebastien Tondeur, MCI’s CEO, said: “MCI stands for Minds, Communities, Ideas. For 30 years brands and associations have entrusted us to craft their go to market approach, navigate the complexity of their people and eco-systems, innovate and bring creativity to their audiences, inspire them with relevant experiences, deliver outstanding and flawless project management and partner with them.
“Our aim is to reflect the transformation, caused by technological and human systems coming together, in our work and creativity. We continue to innovate and push the boundaries, making the future possible. We adapted our services to meet the request for engaging and strategic solutions, incorporating the latest marketing and digital tools to our offering.”