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Lüp Events: Complex Events Made Simple – Maximising Data & Engagement

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Lüp Events is proud to be shortlisted for the 2025 Event Technology Awards, recognising our solutions that transform exhibitions and conferences for organisers, exhibitors, and attendees alike. With over 14 years of experience growing our technology, Lüp has become a trusted partner, powering over 3.5 million registrations and scans annually.

With our recently appointed Head of UK, Chris Williams, we’re now expanding our industry-leading event solutions in the UK market.

At the core of Lüp’s approach is our end-to-end onsite platform, which handles 100% of event operations where other ticketing providers manage only 10–20% of this outcome. From check-in and identity verification to access control and hybrid engagement, our systems ensure events run smoothly while maximising data capture at every touchpoint.

For example, at SXSW Sydney 2024, Lüp deployed over 100 check-in and access control scanners across 80 venues, using badge printing with integrated photo capture and QR-coded wristbands. This allowed organisers to track and manage tens of thousands of attendees in real time, prevent unauthorised access, and maintain a seamless experience at scale.

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The Lüp Console platform also empowers organisers with unprecedented live insights and analytics across an entire event lifecycle. At Design & Build Week 2025, we provided a full view of attendee behaviour, exhibitor engagement, and marketing performance, allowing data-driven decisions that improved ROI and shaped future events.

Similarly, partnerships with RX Global for their UK events demonstrated our ability to integrate on-site systems with in-house registration platforms, enabling high-volume, globally consistent check-in experiences across dozens of events.

By combining operational excellence, modular hardware, hybrid access solutions, and robust analytics, Lüp Events turns complex events into seamless, measurable experiences. Our technology doesn’t just manage events. It delivers actionable data, optimises engagement, and empowers organisers and exhibitors to succeed.

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Adam Parry
Author: Adam Parry

Adam is the co-founder and editor of www.eventindustrynews.com Adam, a technology evangelist also organises Event Tech Live, Europe’s only show dedicated to event technology and the Event Technology Awards. Both events take place in November, London.

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