Live Nation Entertainment, a global live entertainment company, has announced the acquisition of Hög Agency & Promotion’s business.

Founded in 2016, Hög Agency & Promotion is a key player in the Finnish market and is focused on representing Finnish artists such as Olavi Uusivirta, Adi L Hasla, Mouhous and Vilma Alina. The deal will add further strength and depth to Live Nation Finland’s domestic roster. 

Mikko Varjamo, the founder and CEO of Hög Agency will continue at Live Nation Finland as an agent, and current employees will now work for Live Nation. He said: “After running my own agencies for over nine years, I felt It was time to move forward. This new union with Live Nation will enable the company to operate at a different level and will strengthen our position in Finland’s music scene. I’m extremely excited about this!”

In addition to the acquisition, Live Nation Finland has also signed two of Finland’s hottest emerging acts, Kube and SONNY.

Live Nation Finland’s MD, Tomi Saarinen, added: “Our focus is on developing a strong domestic artist roster and the acquisition of Hög Agency & Promotion’s business is a key part of this plan. We aim to be the best possible partner for our artists and enable them to develop and reach their full potential while offering fans memorable experiences. We welcome the Hög super team to the Live Nation family.”

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Molly joined the editorial team in March 2019. She has several years’ experience working in broadcast and journalism, as well as marketing and PR. Past experience includes working for the BBC and independent publishing houses. If you have a story you think Molly might be interested in, please email: molly@eventindustrynews.com