Lineup Ninja wins top event tech start-up competition


Lineup Ninja has won the Launchpad competition at Event Tech Live 2018, the annual showcase of the best and brightest new technology for the events industry, which took place last week at the Old Truman Brewery, London.

The competition, which is part of the Launchpad offering at Event Tech Live, was created as a platform for the next-generation of event tech companies, offering start-ups the opportunity to get in front of industry buyers and investors.

To win, Lineup Ninja fended off competition from 13 other event tech start-ups and were shortlisted down to three finalists by a public vote. The final three then faced a panel of top industry judges in a five-minute pitch competition. Judges included Ade Allenby, Global Head of Digital Innovation at Reed Exhibitions, Matt Coyne, Commercial Director at VISIT by GES, Dahlia El Gazzar, CEO, Dahlia+, Rupert Barksfield, Co-Founder, Pynk and Judith Wilson, Event Director, Eventit Exhibitions.

Their conference management technology impressed the judging panel with its solution driven approach and feedback from early adopters who have already deemed the event tech “the greatest admin lifesaver”.


Katie Crocombe, Director, 52eight3 who chaired the Launchpad competition commented: “The judges were impressed with the Lineup Ninja team. Their pitch clearly demonstrated an easy solution to a very common problem amongst event and conference organisers.”

Joe Atkinson, Co-founder, Lineup Ninja commented: “We are thrilled to have won this year’s Launchpad competition.”

“We created Lineup Ninja 18 months ago with a clear objective to help support event organisers with one of their most admin-heavy tasks. We have been overwhelmed with positive feedback from those organisers who have already trialled the tech and had many express interest in working with us in the future.”

To find out more about Lineup Ninja, visit contact

Adam is the co-founder and editor of Adam, a technology evangelist also organises Event Tech Live, Europe’s only show dedicated to event technology and the Event Technology Awards. Both events take place in November, London.