Currently HBAA vice chair, Lex has over 19 years’ experience in the MICE industry, having previously worked for global agencies Zibrant and WorldEvents before founding her own agency, Wolf & White, more than five years ago.
Rachael Naylor of IHG will continue as venue member chair, while Andy Woods, account director (MICE) at Millennium & Copthorne has become venue member vice chair.
Carla Garman, director of Abstract Events, is now international committee chair and Jason Cardy, event director at Capital Travel and Events, is the new events committee chair.
LaiHa Daimond, venues & events sales manager at King’s Venues has taken over as membership committee chairfrom Sian Sayward, head of business travel & supplier partnerships at Inntel. Sian remains on the executivecommittee as agency member representative.
To build on the momentum achieved this year and develop the next generation legacy, the HBAA’s innovative Next Gen Board is forming its own committee, which is to be represented on the Executive Committee from 1st October.
Lex Butler commented: “To become HBAA chair is a great honour and I am looking forward to continuing the superb work of my predecessors. I’m excited to be leading the team, especially with the addition of the Next Generation Committee, as we drive forward the ongoing regeneration of the industry.”