Welford Road, the home of Leicester Tigers Rugby Club, has become the latest stadia venue to join the Lime Venue Portfolio. The historic ground joins the group of 80+ unique and unusual venues, further adding to the portfolio’s geographic reach, particularly in Leicester where it joins the King Power Stadium, home of Leicester City Football Club.
As part of the agreement, LVP’s sister company, sport and entertainment caterer, Levy UK, will implement a new catering vision for both match day and conference and events within the stadium. Meanwhile, Lime Venue Portfolio will support the stadium’s conference and events business with its own award-winning sales and marketing function.
Andrea Pinchen, commercial director at Leicester Tigers,said: “We have a really strong conference and events product here at Welford Road, and ambitious plans for growth within this market. Joining Lime Venue Portfolio allows us to accelerate our plans by partnering with a well-respected and influential venue group. The portfolio has really good partner relationships with key agencies and many national corporate businesses, places where we know our facilities have much to offer.”
Jo Austin, sales director at Lime Venue Portfolio,added: “An important part of our growth as a business has been our ability to provide event organisers with multiple venue options across the UK, each with consistently high standards. We’re seeing more and more enquiries looking to hold meetings and events in the region, driven by an increase in promotional activity around Leicester’s historic, sporting and cultural heritage.
“Our partnership with Leicester Tigers allows us to continue to service this demand, adding to the strength of our venue options in a region that is really opening itself up for conference and events business.”
Leicester Tigers will be in good company within the sporting credentials of Lime Venue Portfolio, alongside newly promoted Sheffield United’s home, Bramall Lane; Villa Park, home of Aston Villa; Cardiff City Stadium; Twickenham, Kia Oval and Edgbaston, all homes to elite level football, rugby and cricket respectively.