Bar queue’s that caused concert-goers to have to for nearly two hours to get a drink, could have been avoided according to a digital recruitment platform specialising in the hospitality and events sector.
The promoter blamed the company running its bars for huge queues at gigs performed by Liam Gallagher and Queens Of The Stone Age in London’s Finsbury Park one of the hottest weekends of the year. In a statement, The Workers Beer Company said it has seen an “unprecedented failure of up to 40% of our staff to turn up”.
But Adia, a digital recruitment platform that helps businesses in the hospitality; catering and events industries cope with fluctuating demand and the need to find short-term staff, says the situation could have been avoided.
“When temporary staff are required to cover gaps, particularly at a peak time, there is a way to staff the shifts,” explains Adia CEO Ernesto Lamaina
“With the Adia app, the bar company would have had access to temp staff, when and where they needed them. They could have registered online or through the app in a matter of minutes, and began hiring staff as soon as they realised they were in need.”
Tweets about the failure included:
“Queued for an hour and a half to get a drink in 30C and missed bands we paid good money to see. Total disgrace to treat people this way.” – @staminator_
“The queue – three hours long missing the bands, dehydrated, people getting crushed and people leaving in droves.” – @jimbutler27
“This is such a poor, unprofessional response 40% more bar staff may have reduced the queue time at the bars (debatable) but would it have increased security, stopped the crush at the exit, reduced the queue time for the water & toilets, turned up the sound?? Didn’t think so…” – @fleury_flower
“We know there are jobseekers using the Adia app to take advantage of the ‘Now Economy’,” adds Lamaina. “Our app matches them with temporary jobs like those at Finsbury Park, enabling them to earn money on the side and the bar company to ensure concert goers got their drinks and enjoyed the live music without complaint.”
Author: Adam Parry
Adam is the co-founder and editor of www.eventindustrynews.com Adam, a technology evangelist also organises Event Tech Live, Europe’s only show dedicated to event technology and the Event Technology Awards. Both events take place in November, London.
