Jack Morton, the global brand experience agency, has partnered with four clients to create their brand experiences at Mobile World Congress (MWC) this year. MWC is the premier industry telecom and technology event and takes place from the 25th to the 28th February at Fira Gran Via, Barcelona.
The agency’s work at MWC reflects the strength of its partnerships – this is the 11th year Jack Morton has partnered with Ericsson and the 9th with Sony Mobile at MWC. Jack Morton helped BCG (the Boston Consulting Group) debut at the event last year and has continued to work with the brand, creating its presence at the World Economic Forum in Davos this year and its forthcoming experience at SXSW in March. This year the agency is helping EY make its debut at MWC, following its partnership with the brand to create experiences at Sibos and ITC (International Tax Conference) in 2018.
Mike Kunheim, Managing Director, Jack Morton Worldwide, commented: “We have a great understanding and passion for MWC, having worked with leading brands there for many years. So we’re delighted to be able to apply our expertise and experience of this important, but highly competitive industry event to help four of our clients achieve cut-through and connect with the people who matter most to them.”