When COVID-19 hit and in-person events came to a standstill for nearly two years, the world still needed to connect. Thanks to the brilliant guidance of event and media industry leaders, we pivoted into the leading enterprise referral marketing platform and grew by 250% in 2021. We are proud to announce that in recognition of this success, we’ve been named by Latka 500 Ranking as the 14th fastest growing SaaS company in the world.
We are particularly thankful to certain partners and leaders at those companies who have achieved growth through our best in class scalable referral marketing platform: Solenne Singer at Informa Markets, Isobel Peck at Informa Connect, Stephen Aponte at WSJ, Paul Miller at Questex, Nicole Peck at idg, and so many others we wish we could thank by name.
How We Pivoted, Grew 250% and Now Rank #14 of hundreds of SaaS startups
“I’ve always been fascinated by the untapped potential in human relationships that make referrals so powerful,” says Michael Barnett, the CEO of InGo. “I co-founded InGo in 2014 with the aim to empower communities and their existing digital and physical experiences, but it wasn’t until the severe isolation that made it clear how important connecting people really is.”
We launched the Event Virtualization Summit with our partners during lockdown to talk about how we could bring people together and organize events in a COVID-safe way. People who registered were empowered by InGo to invite more of their professional connections. Ultimately, we reached tens of thousands of event and marketing executives as InGo, combined with a compelling topic and great speakers, made our virtual Summit go viral.
Our Summit clearly demonstrated InGo’s value; we pivoted to enterprise referral marketing, refocusing our attention on our customers’ changing needs. This new focus included prioritizing the building of an engaged global community rather than having a one-time audience with each campaign. Centering our attention on relationships has helped our customers restart and significantly expand their business.
Author: Adam Parry
Adam is the co-founder and editor of www.eventindustrynews.com Adam, a technology evangelist also organises Event Tech Live, Europe’s only show dedicated to event technology and the Event Technology Awards. Both events take place in November, London.
