IEG acquisition of Dubai Muscle Show and Dubai Active demonstrates confidence in live events sector

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Italian Exhibitions Group S.p.A. (IEG) has announced its acquisition of HBG Events FZ LLC (HBG), an exhibition organiser based in the UAE – see full release below.

HBG was advised by Collingwood Advisory, specialists in corporate finance and value creation for independent media and information businesses.

Collingwood Founder and CEO, Piers Bearne, said: “It’s been a tough year for the exhibitions industry, and we’ve greatly appreciated working on a deal that underlines our community’s belief in the future of live events. IEG have shown great vision in investing internationally despite the challenges to mass gatherings. This deal is a testament to the work that HBG have done to build brand and audience engagement in the fast-growing Middle Eastern fitness sector. We are very proud to have been involved in this transaction.”

Bearne continued, “It’s worth noting that this acquisition was initiated pre-Covid and reflects the ongoing growth of the Dubai Muscle Show and Dubai Active, which have proved more than resilient to external conditions.”

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