Identity expands senior team with two new appointments


Leading events agency Identity has expanded its senior leadership team.

Nicola Bateman-Phillips (pictured left,) has over 20 years’ experience leading award-winning teams in events, media and marketing services. Nicola joins as Identity’s Growth Director and most recently led the Maritime, Energy and Agra business at Informa Plc.

Joining as people and culture director is Mary Carter-Lee, (pictured right,) whose passion for employee engagement has been forged over a 20+ year career in HR in sectors including hospitality, health and manufacturing. Mary has managed HR teams at brands including Parker Pen and the Royal Automotive Club.

Michael Gietzen, managing director, Identity, said; “We are delighted to welcome Nicola and Mary to the team. It is a hugely exciting time to join Identity, as we prepare to deliver COP26, as well as other world class events for our clients.

“We know that to be exceptional, we need to work with exceptional people and are committed to increasing our already high levels of employee satisfaction and engagement. Nicola and Mary will be instrumental to achieving our company objectives, furthering business growth and realising our goal of being a top employer.”

Identity has experienced extraordinary success over the last decade – this year listed in 25th place in the Sunday Times Fast Track 100 league table of the fastest growing companies in the UK. With its HQ in Sussex and newly opened office in central London, the 100+ team boasts some of the sector’s most experienced and highly creative professionals.

The agency’s work has been in continuous demand across the private and public sectors, making it one of the few continuous rising stars in the events sector – even amidst the pandemic. Identity is actively recruiting for a number of key roles, in various departments including account management and production. Visit for more information.

Adam Parry
Author: Adam Parry

Adam is the co-founder and editor of Adam, a technology evangelist also organises Event Tech Live, Europe’s only show dedicated to event technology and the Event Technology Awards. Both events take place in November, London.

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