iCO Event Services Celebrates 4th Birthday With a Breath of Fresh Ayre


iCO Event Services, based in West Yorkshire are celebrating their 4th Birthday this year. To celebrate, they are waving goodbye to the iCO brand and re-launching as AYRE – The Live Comms Company.

To celebrate turning four, iCO Event Services, an AV/Production company based in West Yorkshire have re-launched today (8 May 2018) as AYRE – The Live Comms Company and brought in a new Business Development Manager to help grow the brand.

Back in 2014 in a small office in Wakefield, iCO Event Services was born. Back then they supplied dry-hire AV equipment to venues, hotels, and direct clients. After outgrowing not 1 but 2 offices, iCO landed in Leeds. A bigger office, a bigger warehouse and a bigger offering to their clients.

iCO soon became a one-stop-shop for clients to source their event production requirements for large-scale events. Providing them with everything from sound, lighting, stage design, graphics, event technology and everything in between.

AYRE has been launched at a time when more and more event organisers and clients are demanding a more creative and interactive feel to their events. Even the most corporate of brands are now looking for something fun and fresh. AYRE can help clients achieve this with their new in-house design team and industry-leading technology; working closely with each client to bring their vision to reality.

Business Development Manager, Adam Gilberts has joined the AYRE team after working within the event industry for over a decade, to help grow the new brand. Adam commented “It is a great time to join the team at AYRE. We will be taking everything we have learned as iCO and developing it further with a new exciting, and creative brand. We are in a great position to offer event industry professionals a one-stop shop for all of their event production needs”

Managing Director, Chris Ayre added “It’s a great time to be in the events industry, as the UK is attracting more and more conference and event projects, we have never been so well placed. AYRE comes with a more progressive creative approach to our client’s projects, backed up with a large stock of advanced technical equipment; everything is in one place”

Adam is the co-founder and editor of www.eventindustrynews.com Adam, a technology evangelist also organises Event Tech Live, Europe’s only show dedicated to event technology and the Event Technology Awards. Both events take place in November, London.