International Convention Centre Wales (ICC Wales) embarked on another epic journey this month, visiting agents and associations around the UK to showcase its natural woodland location as well as deliver a taste of the venue’s Mind, Body and Soul food philosophy.

The ICC Wales Make it Happen team set off from Newport with their branded horsebox, and visited locations in Hampshire, Berkshire, South Wales, Gloucester, Liverpool, Manchester, Cheshire and finally Leeds, clocking up 925 miles in the process.

The versatile horsebox opens up into a bar and arrived at the various stops packed with nutritious snacks and energising health shots. As part of ICC Wales’ Mind, Body and Soul food philosophy, the venue caters for all dietary requirements, aiming to keep the mind sharp, body strong and soul nourished through great food.

Laid out around the horsebox were synthetic grass mats, potted trees and log seats to reflect the natural elements factored into the build at ICC Wales, which features floor to ceiling meeting room views of the adjoining woodland which will house ponder pods and outdoor breakout spaces to encourage fresh air thinking.

Danielle Bounds, sales director, ICC Wales said: “Our last tour was a great success as we introduced key clients around the UK to our brand new, state of the art venue, so we were delighted to get out on the road again. It’s a great opportunity to spend valuable face time with clients and answer any questions they may have about the venue to help them meet their event planning needs.

“Not only are we showcasing our Mind, Body, Soul culinary philosophy while on the road, we are also highlighting the many benefits of our enviable location surrounded by the Coldra Woods. It is great to explain to clients how they can integrate this natural asset into their events to give delegates a memorable and unique experience.”

ICC Wales is an £84m joint venture between Celtic Manor Resort and Welsh Government and, when complete in July 2019, will accommodate up to 5,000 delegates. The venue includes a 4,000sqm pillar-free main hall, a 1,500-seated auditorium, 15 flexible meeting rooms, a double-height glass atrium and a 2,500 sqm outdoor plaza.

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Molly joined the editorial team in March 2019. She has several years’ experience working in broadcast and journalism, as well as marketing and PR. Past experience includes working for the BBC and independent publishing houses. If you have a story you think Molly might be interested in, please email: molly@eventindustrynews.com