ICC Wales continues winning streak with more than £2.1m in confirmed bookings over the autumn

ICC Wales Dragon 26.08.19 ©Steve Pope Fotowales

Following on from its record-breaking summer, International Convention Centre Wales (ICC Wales) has secured a further £2.1m in new business during the autumn months, maintaining the strong sales momentum the venue has experienced since reopening.

During September, October and November 2021, ICC Wales received 222 new enquiries worth a potential £18.5million. It also confirmed 53 events, worth £2.1m, including the Welsh leg of Great British Bake Off judge Paul Hollywood’s live tour and the British Universities’ International Liaison Association’s 2022 annual conference. ICC Wales has also secured a three-year contract as the host venue for Comic Con Wales, which typically attracts more than 5,000 attendees.

In total, the 53 confirmed events will bring an anticipated 54,000 event attendees to the region, with an estimated economic benefit to the local area of more than £52m.

ICC Wales Sales Director Danielle Bounds said: “Business is certainly back with a bang. Since August, we have had a mammoth number of enquiries and secured more than £3.6m worth of business. These results are a testament to our events offering and our alternative approach to delegate wellbeing, through our woodland walks and connection to nature, and our energising catering options.”

Since reopening when business events were permitted to return in Wales in September, ICC Wales has hit the ground running by hosting a number of large events. The venue’s 4,000 sqm main hall staged its biggest exhibition to date for the annual conference of the Independent Schools Bursars’ Association last month, and ICC Wales has also hosted the International Golf Travel Market, the Blas Cymru/Taste Wales showcase, and a number of concerts including a Tina Turner tribute and a Christmas on Broadway celebration in the 1,500-seat auditorium theatre.

Adam Parry
Author: Adam Parry

Adam is the co-founder and editor of www.eventindustrynews.com Adam, a technology evangelist also organises Event Tech Live, Europe’s only show dedicated to event technology and the Event Technology Awards. Both events take place in November, London.

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