IBTM, part of Reed Travel Exhibitions, has announced the launch of a new business event, IBTM Asia Pacific. The event will take place from 6th-8th April 2020 in Singapore at the Marina Bay Sands Expo & Convention Centre and joins IBTM’s existing portfolio which includes IBTM World in Barcelona; IBTM Americas in Mexico City; IBTM China in Beijing; IBTM Arabia in the UAE and IBTM Africa in Cape Town.

IBTM Asia Pacific will bring together a high calibre group of international, APAC regional and local meeting planners and exhibitors for two days of pre-scheduled one-to-one business meetings, education and networking. The event will be under-pinned by IBTM’s sophisticated, industry-leading Hosted Buyer programme, which creates personalised appointment diaries for Hosted Buyers and exhibitors to ensure that delegates only meet people with whom there’s a very good chance of doing business.

Shane Hannam, portfolio director at IBTM, commented: “Launching a new event for the Asia Pacific market is not only exciting for the IBTM brand, it is also supported by the fact that the region’s business events industry is expected to see the highest growth rate in the world to reach $441.1bn by 2025.

“It’s a market we know very well, and our research has shown that there’s genuine demand for a regionally-focused event, both from our existing customer base, but also from the industry in general. It’s an exciting new addition to the industry calendar not only for IBTM, but also for the wider business events market.

“We’re confident that IBTM Asia Pacific will give us a focused platform from which we can service the ever-increasing demand both from the inbound and outbound APAC markets. Importantly, the event will also allow us to implement a strategic shift for our IBTM China event, which will re-focus on bringing together the highest quality Chinese buyers to meet with international exhibitors and international buyers to do business with Chinese exhibitors.”

Senthil Gopinath, ICCA CEO: “We congratulate IBTM on the launch of this new platform in the Asia Pacific region. ICCA’s global membership is always looking for new opportunities to meet international associations and key stakeholders in the meetings industry and we are delighted to collaborate with ICCA’s long-term Business Partner on IBTM Asia Pacific. We wish the team all the best with the expansion.”

Shane added: “Singapore is considered as APAC’s regional hub for the business events market and that, combined with its excellent infrastructure and long-standing reputation as a global business destination, means that it was the natural choice as our host city.”

IBTM Asia Pacific will be helmed by event manager, Michael Jones, who has been with Reed Exhibitions for almost six years. The marketing and Hosted Buyer programme will be managed by the experienced existing team based in Richmond, London, supported by Reed Exhibition’s teams in Singapore and Japan.

The event will be preceded by a day of local tours for international buyers and an evening drinks reception.

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Molly joined the editorial team in March 2019. She has several years’ experience working in broadcast and journalism, as well as marketing and PR. Past experience includes working for the BBC and independent publishing houses. If you have a story you think Molly might be interested in, please email: molly@eventindustrynews.com