Exhibition stands are a fantastic way to promote your business to a captive and targeted audience. But, as exhibitions and tradeshows require a significant outlay in time, money, energy, and resource, it’s vital to maximise your return on investment. And that means creating an exhibition stand that appeals to your target customers.

With over 30 years’ experience in exhibitions, and a philosophy based on exceptional service, expertise, and innovative solutions, at Apex, we have everything you need to make sure your next exhibition stand is a resounding success.

High impact exhibition stand design

Of course, having a great looking stand is essential to your exhibition success. And, at Apex we make sure your display looks fantastic and sets you apart from the crowd.

Your stand should stop people in their tracks and grab their attention. So, we combine the use of colour, signage, and lighting into our creative process to bring your brand to life. We also consider large format graphical information, ceiling hung displays, movement that is triggered when someone walks past and integrated technology to help provide that elusive ‘wow’ factor.

Ultimately, whether you need a 200-square metre feature stand, or one that works in a restricted roadshow space, this design-led approach crafts displays that deliver maximum visual impact, attract the eye, and draw attendees to you.

But what type of stand should you go for?

Of course, bespoke exhibition stands grab attention; like top fashion designs, they are unique and no one is going to turn up looking as good as you. But even our modular exhibition stand solutions can be a long way from ‘off the peg’ designs that look like everyone else’s. Even better, when you opt for a system stand we can store, rebrand, and reconfigure its components for multiple shows. So, it can be used over and over again – often in many different configurations – reducing the overall cost of storing, transporting, and exhibiting. Therefore, we can supply a solution to fit any budget.

But successful exhibiting is about more than just looking good, you also have to retain visitors better than your competitors, and generate those all-important enquiries. That’s why, at Apex, our people are more than just stand designers – we’re also exhibition stand strategists. And, before we even start to think about what your stand should look like, we take the time to establish why you’re attending a particular event in the first place and what exhibition success looks like to you.

Armed with this information, we work with you to make sure your attendance helps you achieve these objectives. And, if you’re not sure what your objectives are, or what your customers want, Apex will work with you to figure this out.

Of course, there’s no point getting people to your exhibition stand if there’s no incentive for them to talk to you once there. So, no matter how good your stand looks, all your effort could go to waste if it’s not a catalyst for conversations. That’s why the next step in our exhibition stand design process is to devise on-stand attractions and exciting features that generate relevant conversations – and keep your target customers coming back.

This could include immersive and interactive technology (e.g. VR/AR), games, competitions, attractions, and relaxation areas. Food and drink and phone charging stations are also a great way to encourage more informal conversations. Clearly, we make sure everything relates back to your goals. Because even if every single attendee drops in to enjoy some free food, this won’t help your business if that’s the only thing they take away from your stand.

Big or small, modular or custom-built, at Apex, our exhibition stand designers always take these essential considerations into account to ensure your stand sets you apart from your competitors, and kick-starts those all-important conversations. If you’d like to find out more about how we can make your exhibition stands a success, contact us today to find out more, or give us a call on + 44 (0)1625 429370 to discuss your requirements in more depth.

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Areas of interest
Adam is the co-founder and editor of www.eventindustrynews.com Adam, a technology evangelist also organises Event Tech Live, Europe’s only show dedicated to event technology and the Event Technology Awards. Both events take place in November, London.