How can brands bring back the boogie this festival season?


Formerly senior logistics manager for Jack Morton Worldwide, Adam Goodman founded full-service creative agency ACA Live in 2008.

In this episode, Adam talks host James Dickson through his 20 years plus in events world, from studying hospitality business management in Leeds via a conference and banqueting role at the Langham through to setting up ACA.

With drinks brands a core component in the company’s impressive list of clients, then and now, that’s the focus as Adam discusses their presence, their value, at green field sites, adding to the audience experience, the post-pandemic appetite for the festival model, its pain point, using technology, social media, and much more. 

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Adam Parry
Author: Adam Parry

Adam is the co-founder and editor of Adam, a technology evangelist also organises Event Tech Live, Europe’s only show dedicated to event technology and the Event Technology Awards. Both events take place in November, London.

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