Grazing, the workplace and venue food company, announced that it has acquired Purple Grape Catering, as part of a move to strengthen its suite of catering services to businesses across London.
The move supports a strategy to offer clients one complete catering solution, including delivered-in, inhouse workplace catering, hospitality and events.
The acquisition, for an undisclosed sum, sees Grazing take over all Purple Grape operations. The acquired business will operate as Purple Grape by Grazing.
Purple Grape offers a wide range of event catering services and specialises in the corporate sector. The company has a strong customer base in the fashion and high-end retail industry, along with a large West End client base.
Grazing currently provides catering to businesses and venues in the City and West End, and the move will see the company increase its coverage across London.
Purple Grape lists Noho Studios, Village Underground, 26 Leake Street, Adam Street, Greenwich Yacht Club and the Ministry of Sound as key listed venues in which it operates.
The move is expected to add circa £1m turnover to the Grazing business in the next financial year. The company already offers award-winning events catering services which will be bolstered by the addition of the Purple Grape acquisition.
Emily Gillan, founder and MD of Purple Grape will continue to work in the business, offering client relations counsel and support to the overall events arm of the Grazing business.
Sam Hurst, CEO, Grazing, said: “Having seen strong growth in our B&I business over the past 12 months, we wanted to complete the circle by being able to bring the highest quality events to our corporate client base and found the perfect opportunity to strengthen our events department at pace through this acquisition.
“Emily has built up an incredible business over the past 10 years and her creativity, passion for food, eye for detail and energy are an absolutely perfect fit with Grazing. I couldn’t be more excited about bringing Purple Grape into the Grazing family.”
Gillan added: “Ever since we set up Purple Grape, we wanted to create a business which was fun and fresh, and provided exceptional food. In Grazing, we found a company and team which is incredibly passionate and experienced, which is why it felt like the right fit to take the business forward.”
Author: Molly Hookings
Molly joined the editorial team in March 2019. She has several years’ experience working in broadcast and journalism, as well as marketing and PR. Past experience includes working for the BBC and independent publishing houses. If you have a story you think Molly might be interested in, please email: molly@eventindustrynews.com
