Gower on growth at The Game Fair


With a background in big events, from London and Southampton Boat Shows to the International Festival for Business, James Gower was a perfect fit with The Game Fair when he was appointed managing director in 2015, and still is.  

In this episode, James Gower talks about the Fair’s considerable history – the late Prince Philip famously branded it the ‘shop window of the countryside’ – before digging into fallow 2020 and the positive impact that had on the 2021 show. How build time was cut from 12 weeks to four, adjustments to the site layout, new elements to the audience – a product of the lockdown reconnection with the great outdoors – and much more besides.


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