Globex update: Global exhibitions market to contract by c.70% in 2020

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The global exhibitions market is set to contract by c.70% in 2020, according to the latest Globex updated 2020 forecast released today by strategy consultancy, AMR International.

This forecast is the only analysis that measures the direct impact of Covid-19 on the global exhibitions organising market. AMR’s methodology has focused on three factors – event cancellations, event postponements and the contraction of events. AMR then measure and estimated each of these factors for each quarter and applied this method to all 20* countries covered by Globex – the global exhibitions industry’s annual assessment and forecast.

As the following graph illustrates, the Globex 2019 estimate of market size (based on proforma revenues) was US $29.7bn. As we look at Q4 2020, AMR expects the market size to drop by a further US $6.6bn, with the total estimated market size shrinking to approximately US $8.9bn by the end of 2020 – leading to c.70% contraction.

Florent Jarry, Head of AMR’s Global Events Practice says, “The pandemic is having a devastating impact across the global exhibitions market. However, the situation does vary strongly by country, with China and Brazil respectively least and worst hit.

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“The next full edition of Globex will be released in November and will include AMR’s country-by-country view for 2021 and 2022. This data and analysis will help organisers with their strategic planning efforts and investors will have a clearer view of future market opportunities.”

Globex 2020 is available to pre-order up until 1 November. UFI members receive a 20% discount. www.amrinternational.com/pre-order-globex2020

*The 20 markets featured in Globex are: US, China, UK, Germany, France, Italy, Brazil, the Gulf Cooperation Council (GCC), Russia, Hong Kong, Turkey, Mexico, India, Indonesia, Singapore, Thailand, Malaysia, Vietnam, Macau and the Philippines.

Adam is the co-founder and editor of www.eventindustrynews.com Adam, a technology evangelist also organises Event Tech Live, Europe’s only show dedicated to event technology and the Event Technology Awards. Both events take place in November, London.