GSMA, organiser of the Mobile World Congress, has appointed Giant iTab as its recommended ‘event technology’ supplier for its 2019 event. Giant iTab will supply a large number of its giant smartphones across the event to drive mobile app engagement and help visitors to easily find the information they need to get the most from their day. 

Mobile World Congress is the largest mobile event in the world, bringing together the latest innovations and leading-edge technology from more than 2,400 leading companies at the Fira Gran Via in Barcelona. The event attracts over 100,000 visitors and will this year take place 25th – 28th February.

Historically, app adoption at events like this is significantly less than 50 per cent. Using Giant iTabs to showcase the event app on a giant scale around the whole event will show what information is easily to hand and encourage more visitors to download and use the event app this year. Visitors will be able to use the app directly on the Giant iTabs which will be positioned around the show, they will also be able to download and view the app instantly on their own devices by touching their IOS or Android mobile to the NFC ‘Tap for the App’ point on the Giant iTab. 

With an ever-growing demand for more interaction and engagement at events, Giant iTab offers the perfect solution for getting exhibitors and visitors more engaged and involved in the event. They present all the mobile ready content and show guide information in one piece of intuitive technology which is incredible easy to use. Events that use Giant iTab technology see, on average, over five times more visitor engagement.


Giant iTab’s Founder CEO, Mark Jones, says: “We are incredibly proud to be working with the organisers of Mobile World Congress to help further improve the visitor experience at such a well-respected event. We have worked closely with the team to ensure our event technology meets the brief and we are confident attendees will really benefit from the feature-rich event app being available throughout the show on our Giant iTabs.”

Adam is the co-founder and editor of Adam, a technology evangelist also organises Event Tech Live, Europe’s only show dedicated to event technology and the Event Technology Awards. Both events take place in November, London.