GES has announced the appointment of Amy Jordan as the new head of marketing for its award-winning event intelligence product suite, Visit by GES.
Jordan brings a wealth of experience to the role having held marketing positions for Easyfairs and UBM (now Informa Markets) and most recently with international events and training producer CWC Group. She reports to Christine Martin, executive director, marketing and customer experience at GES and will work closely with Visit Group Commercial Director, Matt Coyne.
Visit is an integrated, data capture and insight platform delivering a 360-degree view of interactions between visitors, exhibitors and organisers throughout the event lifecycle – from audience acquisition to at-show engagement, lead generation and real-time data intelligence.
Jordan said: “I love working in the event industry, and to work on a product suite as well respected and valued as Visit is fantastic. As a previous end-user myself, I already know they are ahead of the game with their offering; championing greater behavioural insight and sophisticated measurement tracking for organisers and exhibitors alike.”
Martin added: “We are delighted to have Amy join the GES marketing team. She is well known in the industry for her work as a top B2B marketer and her client-side experience will be invaluable as we continue to grow our event intelligence business globally. “