Today, Ellivent announced that Gerald Yao is joining the Ellivent Advisory Board. Yao is a co-founder and chief strategy officer of FiscalNote, a global information services company that uses emerging technologies like artificial intelligence, machine learning, and natural language processing to empower people and organisations with the right information at the right time. By organising open data, FiscalNote is using that data to solve some of the world’s largest challenges in law, risk, and compliance. 

“We built FiscalNote around products that our customers would love.” said Yao. “I see that same passion in Ellivent as they try to improve how marketing teams plan and get value from the trade shows they attend.”

When Greg Crisci, CEO of Ellivent, started his prior company, he attended a prominent startup accelerator in Silicon Valley where he met Yao. Since that time, Greg sold his startup to a large publicly traded company and FiscalNote now spans 18 countries with over 400 employees and provides data to over 5,00 customers. 

“When I started Ellivent, I knew I wanted to bring Gerald onto our advisory board” said Crisci. “Addressing the challenge of organising the scattered bits of trade show information to make it easier for marketers to plan and execute great events, is similar to what Gerald has already done for industry with government data in FiscalNote.”

Ellivent is a San Diego-based startup that aims to change the way marketing teams plan their attendance at trade shows. The Ellivent exhibitor platform includes bespoke tools to simplify trade show attendance planning and a framework for measuring the ROI of trade shows. With a database of hundreds of trade shows and vendors, Ellivent also helps companies find new shows and connect with the right vendors. Yao joins Tony Uphoff, president and CEO of Thomas, the leader in product sourcing, supplier selection and marketing solutions for industry on the Ellivent Advisory Board.

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Molly joined the editorial team in March 2019. She has several years’ experience working in broadcast and journalism, as well as marketing and PR. Past experience includes working for the BBC and independent publishing houses. If you have a story you think Molly might be interested in, please email: molly@eventindustrynews.com