George P. Johnson (GPJ), the leading global experience marketing agency, has announced the appointment of Lucie Fox to the role of executive producer. The agency’s integrated production team, established last year to bring together expert teams under a unified banner, delivering agility and enabling the agency to better meet clients’ needs, is further bolstered by Alexandra Keech and Chris Heyland also being promoted to executive producers.
Fox, previously operations director at Produce UK will report to Fran Elliott, head of integrated production, and will lead on large scale projects for Workday Rising Europe and NetApp. She has previously held roles with LeFox, FIRST and Imagination and her experience includes working with global brands, such as Westfield, Oracle and The Carlyle Group.
Keech and Heyland, previously senior event director and senior producer respectively, have been promoted as a result of exceptional client service performance, particularly when pushing creative boundaries and retaining trust. In their new roles, they will have overall accountability for the quality of projects delivered, providing best-in-class industry expertise for the integrated production offering at GPJ.
Lucie Fox 
Chris Heyland 
Alex Keech
Fran Elliott said: “Lucie’s appointment demonstrates our commitment to bringing the best and brightest to our ever-expanding talent pool. Alex and Chris are both committed to supporting their direct reports and broader team in their professional development, as well as supporting the ambition of the integrated production team to create solid succession plans across some of our flagship projects.”
Lucie Fox commented: “GPJ is an agency I have followed from afar throughout my career. The office move to central London demonstrates the agency’s ambition, so it’s an exciting time to join.
“Having worked with US companies for a number of years, it’s refreshing to see how GPJ’s industry-leading clients deliver exceptional events across EMEAR and beyond.”
Author: Molly Hookings
Molly joined the editorial team in March 2019. She has several years’ experience working in broadcast and journalism, as well as marketing and PR. Past experience includes working for the BBC and independent publishing houses. If you have a story you think Molly might be interested in, please email: molly@eventindustrynews.com
