In this episode James Dickson interviews Ross Wheeler, Business Director and Head of Live at Imagination, about his unusual journey from training as a ballet dancer to leading global live event production. Ross explains how theatrical thinking informs creative event design, the importance of time and rehearsal for impactful experiences, and how client collaboration and trusted teams deliver ambitious projects for brands like Guinness and Land Rover.
Ross also discusses talent development, the balance between creative instincts and formal qualifications, and Imagination’s worldwide work. Find out more at imagination.com.
This episode of the Event Industry News Podcast is sponsored by Present Communications. Present provides broadcast-quality live, hybrid and virtual event production, trusted by organisations where reliability really matters. From corporate town halls and conferences to high-profile live streams, they design and deliver fully resilient systems that work first time.
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Author: Sam Hyland
Sam is the assistant content manager for Event Industry News (EIN). Sam is involved in publishing news stories, videos and podcasts. Sam also collates the latest stories for the EIN e-newsletter. If you have a press release or story you think we might be interested to know about please email features@eventindustrynews.com
